Cheer Ice Cream is definitely one of the most fun and demanding projects I've worked on. I was involved from the very start of the company and had the opportunity to create the brand visuals from scratch. Being a new concept, I had freedom of expression in terms of design. The packaging needed to be fun and colourful but at the same time it had to convey the message, being alcoholic, that this is no ice-cream for kids.
Design skills involved included packaging design, web design, SoMe posts, video editing and production, photography, branding and more.
PACKAGING DESIGN
LAUNCH TEASER
SOCIAL MEDIA
